Japan and China as Charm Rivals

Jing Sun

Editore: The University of Michigan Press, 2013
ISBN 10: 0472035606 / ISBN 13: 9780472035601
Usato / Paperback / Quantità: 0
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Riassunto:

In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives."

Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.

A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.

L'autore:

Jing Sun is Assistant Professor of Political Science at the University of Denver.

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Dati bibliografici

Titolo: Japan and China as Charm Rivals
Casa editrice: The University of Michigan Press
Data di pubblicazione: 2013
Legatura: Paperback
Condizione libro: New

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Descrizione libro University of Michigan Press, 2013. Condizione: Good. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Codice articolo GRP95073767

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Descrizione libro University of Michigan Press, 2013. Paperback. Condizione: Good. Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!. Codice articolo mon0000547626

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Descrizione libro The University of Michigan Press. Paperback. Condizione: New. New copy - Usually dispatched within 2 working days. Codice articolo B9780472035601

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Descrizione libro The University of Michigan Press, United States, 2013. Paperback. Condizione: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favourable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as charm offensives. Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customised charm campaigns for each target state, taking into consideration the target s culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives. Codice articolo BTE9780472035601

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Jing Sun
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Descrizione libro The University of Michigan Press, United States, 2013. Paperback. Condizione: New. Language: English . Brand New Book. In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favourable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as charm offensives. Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customised charm campaigns for each target state, taking into consideration the target s culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives. Codice articolo AAN9780472035601

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Jing Sun
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ISBN 10: 0472035606 ISBN 13: 9780472035601
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Descrizione libro The University of Michigan Press, United States, 2013. Paperback. Condizione: New. Language: English . Brand New Book. In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favourable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as charm offensives. Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customised charm campaigns for each target state, taking into consideration the target s culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives. Codice articolo AAN9780472035601

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