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An all-inclusive introduction to the exciting and dynamic world of advertising.
Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.
The eighteenth edition reflects how new media has changed advertising.
From the Publisher: Completely revised -- this classic introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework -- showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function. Students explore not only the history, purpose, and role of advertising in our multi-faceted economy, but learn the specific techniques for planning media use, following the creative process, and planning campaigns.
Titolo: Kleppner's Advertising Procedure
Casa editrice: Pearson College Div
Data di pubblicazione: 2010
Condizione libro: New
Descrizione libro Pearson Education, Limited. Condizione libro: Brand New. Softcover, International Edition. This is an International Edition. Codice libro della libreria 43718683
Descrizione libro Pearson. Hardcover. Condizione libro: Fair. 0136110827 Student Edition. Heavy wrinkling from liquid damage. Does not affect the text. Heavy wear, fading, creasing, Curling or tears on the cover and spine May be missing front or back cover. May have used stickers or residue. May be loose-leaf version. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. Supplemental materials are not guaranteed with used books. Book may have additional damage or defects not listed above. Codice libro della libreria 0136110827-4
Descrizione libro Pearson. Hardcover. Condizione libro: Good. 0136110827 Good condition with normal wear. Supplemental materials such as CDs or access codes may NOT be included regardless of title. May have bookstore stickers on cover. Expedited shipping available (2-4 day delivery)! Contact us with any questions!. Codice libro della libreria Z0136110827Z3
Descrizione libro Condizione libro: Used. Kleppners Advertising Procedure (18th Edition). Codice libro della libreria SKU0059802
Descrizione libro Pearson. Hardcover. Condizione libro: Good. 0136110827 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Codice libro della libreria Z0136110827Z3
Descrizione libro Pearson, 2010. Condizione libro: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Codice libro della libreria 0136110827-2-4
Descrizione libro Pearson, 2010. Hardcover. Condizione libro: Very Good. Great condition with minimal wear, aging, or shelf wear. Codice libro della libreria P020136110827
Descrizione libro Pearson, 2010. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P110136110827
Descrizione libro Pearson, 2010. Hardcover. Condizione libro: Like New. Almost new condition. Codice libro della libreria P010136110827
Descrizione libro Pearson, 2011. Condizione libro: Used. 18th Edition. 18th Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Codice libro della libreria 5424578U2