Foto dell'editore

KnowThis: Marketing Basics

Christ, Paul

Editore: KnowThis Media, 2008
ISBN 10: 0982072201 / ISBN 13: 9780982072202
Usato / Quantità: 1
Da Nearfine Books (Brooklyn, NY, U.S.A.)
Copie del libro da altre librerie
Mostra tutte le  copie di questo libro
Aggiungere al carrello
Prezzo: EUR 48,59
Convertire valuta
Spedizione: EUR 5,81
Da: U.S.A. a: Italia
Destinazione, tempi e costi

Lista dei preferiti


Dati bibliografici

Titolo: KnowThis: Marketing Basics

Casa editrice: KnowThis Media

Data di pubblicazione: 2008

Condizione libro: very good


Gently used. Expect delivery in 20 days. Codice inventario libreria 9780982072202-3

Su questo libro:

Book ratings provided by GoodReads):
2,2 valutazione media
(5 valutazioni)

Riassunto: KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students and anyone else who needs to know about marketing. Supported by, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy

L'autore: Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. Paul teaches MBA-level courses titled Marketing Strategy and Customer Value, Marketing and Technology, and Business Research and Data Analysis. Paul is also editor of, one of the Internet's leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he has been a consultant to many marketing and technology companies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Info su libreria e pagamento

Metodi di pagamento

La libreria accetta i seguenti metodi di pagamento:

  • American Express
  • Carte Bleue
  • Mastercard
  • Visa

[Cercare nel catalogo della libreria]

[Tutti i libri della libreria]

[Fare una domanda alla libreria]

Libreria: Nearfine Books
Indirizzo: Brooklyn, NY, U.S.A.

Libreria AbeBooks dal: 13 giugno 2014
Valutazione libreria: 4 stelle

Condizioni di vendita:

We guarantee the condition of every book as it is described on the Abebooks web sites. If
you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order has not arrived, you are eligible for a refund within 30 days of the estimated delivery
date. If you have changed your mind about a book that you have ordered, please use the Ask
bookseller a question link to contact us and we will respond within 2 business days.

Condizioni di spedizione:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Descrizione libreria: Nearfine Books is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York.