Label Writing And Planning
Tony Holkham,
ISBN 10: 075140361X ISBN 13: 9780751403619
Editore: Springer, 1996
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New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT25-114181
Riassunto:
The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.
Contenuti: Abbreviations. Abuse. Artwork. Attracting Attention. Bar Codes. Challenge. Check Lists. Chemicals. Color. Common Sense. Contents and Ingredients. Costs. Customer. Decisions. Design. Desk-Top-Publishing (DTP). Education. Environment. Essentials. Fit (It Won't). Food and Drink. Humor. Industry. Information. Jargon. Labels and Labeling. Label Writers. Language. Language Style. Law (Legislation). Layout. Leaflets. Managing Labeling. Manuals. Mixing Instructions. Motivation. Names. No One Reads Labels Anyway. Opening and Assembly Instructions. Packs. Pictures. Pointers. Printers and Printing. Print Size. Print Style. Problems. Production. Proofs. Safety. Selling and Advertising. Signs. Small Packs and Containers. Specialist Help. Standards. Training. Using the Product. Visual Impact. What Should Go on a Label?. Words. Writing a Label. Further Reading. Index
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Titolo: Label Writing And Planning
Casa editrice: Springer
Data di pubblicazione: 1996
Legatura: Rilegato
Condizione: Brand New
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Label Writing and Planning
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The label on your product is the most important document you produce. Ask any customer it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getti. Codice articolo 5959486
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Label Writing and Planning | A Guide to Good Customer Communication
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Buch. Condizione: Neu. Label Writing and Planning | A Guide to Good Customer Communication | Tony Holkham | Buch | xii | Englisch | 1996 | Copernicus | EAN 9780751403619 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Codice articolo 102116521
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Label Writing and Planning
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Springer US, Copernicus Jun 1996, 1996
ISBN 10: 075140361X
ISBN 13: 9780751403619
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch. Codice articolo 9780751403619
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Label Writing and Planning : A Guide to Good Customer Communication
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. Codice articolo 9780751403619
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Label Writing and Planning: A Guide to Good Customer Communication
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. 236 pp. Englisch. Codice articolo 9780751403619
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Condizione: New. Suitable for fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is intended for those involved in label writing and design, or product information in various contexts. Num Pages: 220 pages, biography. BIC Classification: KJS; KNTR; TDCT. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 156 x 14. Weight in Grams: 1130. . 1996. Hardback. . . . . Codice articolo V9780751403619
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Label Writing and Planning: A Guide to Good Customer Communication
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Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9780751403619
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