Legends in Marketing: Shelby D. Hunt

Editore: SAGE Publications Pvt. Ltd, 2011
ISBN 10: 8132105206 / ISBN 13: 9788132105206
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Riassunto: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in the application of theory and philosophy of science in marketing, Dr. Hunt is one of the most cited scholars of marketing. Volume 1: Marketing Theory: The Nature and Scope of Marketing Edited by: Paul Busch, Mays Business School, Texas A&M University, Texas, USA Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing Edited by: Jagdip Singh, School of Management, Case Western Reserve University, Ohio, USA Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing Edited by: Roy Howell, Rawls College of Business, Texas Tech University, USA Volume 4: Channels of Distribution Edited by: James R. Brown, College of Business & Economics, West Virginia University, West Virginia, USA Volume 5: Macromarketing, Ethics and Social Responsibility: The Development Period Edited by: Scott J. Vitell, School of Business Administration, University of Mississippi, Oxford, USA Volume 6: Macromarketing, Ethics and Social Responsibility: The Research Transition Period Edited by: John R. Sparks, University of Dayton School, College Park Dayton, USA Volume 7: Marketing Management and Strategy Edited by: Rajan Varadarajan, College of Business Administration and Graduate School of Business, Texas A&M University, Texas, USA Volume 8: Relationship Marketing Edited by: Robert M. Morgan, University of Alabama, Tuscaloosa, USA Volume 9: Resource-Advantage Theory: The Development Period Edited by: O. C. Ferrell, University of New Mexico, New Mexico, USA Volume 10: Resource Advantage Theory: The Research Tradition Period Edited by: Dennis B. Arnett, Rawls College of Business, Texas Tech University, Texas, USA

About the Author:

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

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Titolo: Legends in Marketing: Shelby D. Hunt
Casa editrice: SAGE Publications Pvt. Ltd
Data di pubblicazione: 2011
Condizione libro: very good

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Descrizione libro Sage Publications, 2011. Hardcover. Condizione libro: New. The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic. The volumes in the set include: Volume 1: Marketing Theory: The Nature and Scope of Marketing Editor: Paul Busch Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing Editor: Jagdip Singh Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing Editor: Roy D Howell Volume 4: Channels of Distribution Editor: James R Brown Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period Editor: Scott J Vitell Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period Editor: John R Sparks Volume 7: Marketing Management and Strategy Editor: Rajan Varadarajan Volume 8: Relationship Marketing Editor: Robert M Morgan Volume 9: Resource-Advantage Theory: The Development Period Editor: O C Ferrell Volume 10: Resource-Advantage Theory: The Research Tradition Period Editor: Dennis B Arnett Printed Pages: 3042. Codice libro della libreria 23508

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Descrizione libro Sage Publications, 2011. Hardcover. Condizione libro: New. The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic. The volumes in the set include: Volume 1: Marketing Theory: The Nature and Scope of Marketing Editor: Paul Busch Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing Editor: Jagdip Singh Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing Editor: Roy D Howell Volume 4: Channels of Distribution Editor: James R Brown Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period Editor: Scott J Vitell Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period Editor: John R Sparks Volume 7: Marketing Management and Strategy Editor: Rajan Varadarajan Volume 8: Relationship Marketing Editor: Robert M Morgan Volume 9: Resource-Advantage Theory: The Development Period Editor: O C Ferrell Volume 10: Resource-Advantage Theory: The Research Tradition Period Editor: Dennis B Arnett Printed Pages: 3042. Codice libro della libreria 23508

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