ISBN 10: 1592538282 / ISBN 13: 9781592538287
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning. Codice inventario libreria

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Riassunto:

Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed.  Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs.  Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.

Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create.  From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution.  Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands.  This book is highly beneficial for students, self-taught designers, and those who never stop learning. 

Review: Vanja Blajic, Web Application for project planning Notamedia, gogol.tv

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Concentric

Instead of trying to just describe an organization in filled shape or outline form, what happens if you take its logo and extrude it like a Slinky? The premise here is that these designs have a scientific nature to them. There is a history to the design and the group it represents, and it’s valuable to understand where it came from. The simplest of these logos could be the result of nothing more than taking the outline of an object and just repeating it inside itself. Or the design could be much more complex: It could suggest the idea of a transition—say, when an outline morphs back into its origin, as in a design where a flower morphs back to a seed.


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Gardner, Bill; Fishel, Catharine
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ISBN 10: 1592538282 ISBN 13: 9781592538287
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Descrizione libro Rockport Publishers. PAPERBACK. Condizione libro: Very Good. 1592538282 CLEAN, TIGHT, UNMARKED TEXT. LIGHT WEAR. Codice libro della libreria 880.F1

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Descrizione libro Rockport Publishers, 2013. Paperback. Condizione libro: Used: Good. Codice libro della libreria SONG1592538282

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Descrizione libro Rockport Publishers, 2013. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P111592538282

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Gardner, Bill, Fishel, Catharine
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Descrizione libro Rockport Publishers, 2013. Paperback. Condizione libro: Like New. Almost new condition. Codice libro della libreria P011592538282

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Gardner, Bill, Fishel, Catharine
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Descrizione libro Rockport Publishers, 2013. Paperback. Condizione libro: Very Good. Great condition with minimal wear, aging, or shelf wear. Codice libro della libreria P021592538282

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Descrizione libro Rockport Publishers, 2013. Paperback. Condizione libro: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 1592538282

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