Logo Design Love

David Airey

Editore: Peach Pit Aug 2014, 2014
ISBN 10: 0321985206 / ISBN 13: 9780321985200
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Neuware - In this updated and expanded edition of his bestselling guide to logo design, Irish graphic designer David Airey includes an entirely new chapter on how to develop an iconic brand identity from concept to completion using real world case studies from A-list designers. This fully revised edition also includes more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more useful information for getting the job and getting it done right. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos and brand identities, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; Sagmeister & Walsh, Moving Brands, and many more. In this book, you'll learn: 240 pp. Englisch. Codice inventario libreria

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Riassunto: Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last

About the Author: A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of Work for Money, Design for Love.

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Dati bibliografici

Titolo: Logo Design Love
Casa editrice: Peach Pit Aug 2014
Data di pubblicazione: 2014
Legatura: Taschenbuch
Condizione libro: Neu

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David Airey
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ISBN 10: 0321985206 ISBN 13: 9780321985200
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Descrizione libro Pearson Education (US). Paperback. Condizione libro: new. BRAND NEW, Logo Design Love: A Guide to Creating Iconic Brand Identities (2nd Annotated and Expanded Edition), David Airey, Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: * Best practices for extending a logo into a complete brand identity system* Why one logo is more effective than another* How to create your own iconic designs* What sets some designers above the rest*31 practical design tips for creating logos that last. Codice libro della libreria B9780321985200

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Descrizione libro Pearson Education 2014-08-20, San Francisco, CA, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780321985200

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Descrizione libro Pearson P T R, 2014. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780321985200

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Descrizione libro Pearson Education (US), United States, 2014. Paperback. Condizione libro: New. 2nd edition. Language: English . Brand New Book. Completely updated and expanded, the second edition of David Airey s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister Walsh, and many more.In Logo Design Love, you ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last. Codice libro della libreria AAU9780321985200

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Descrizione libro Pearson Education (US), United States, 2014. Paperback. Condizione libro: New. 2nd edition. Language: English . Brand New Book. Completely updated and expanded, the second edition of David Airey s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister Walsh, and many more.In Logo Design Love, you ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last. Codice libro della libreria AAU9780321985200

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Descrizione libro Peachpit Press, 2014. Paperback. Condizione libro: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Codice libro della libreria mon0001146353

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