Making It in the Minors: A Team Owner's Lessons in the Business of Baseball

Freeman, Allyn I.,Solomon, Arthur P.

ISBN 10: 078646867X / ISBN 13: 9780786468676

Editore: McFarland & Company, 2012

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Titolo: Making It in the Minors: A Team Owner's ...

Casa editrice: McFarland & Company

Data di pubblicazione: 2012

Legatura: Paperback

Condizione: Very Good

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Riassunto:

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?

While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.

Informazioni sull?autore:

Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts. Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.