Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
Riassunto: How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.
From the Author: This is the first book, as far as I know, to look at newsletters from a managerial, rather than an editorial or design perspective. Where other books might sum up objectives for a newsletter in a page or two, this book dedicates seven chapters to newsletter strategy and tactics, all focused on helping organizations and readers achieve their objectives.
The managerial perspective focuses on two critical issues: why you want to publish a newsletter, and why your target audience would read it.
Strategically, if you want to influence the thoughts or actions of your target audience (usually why we publish newsletters), then articulate your objectives as reader responses to your messages.
Tactically, decisions about the subjects you choose, how often you publish, and the number of words or pages should all reflect the reader responses you want.
You'll see lots of advice about writing and designing for newsletters, but the success of your newsletter depends more on the strategy and tactics -- the WHY questions -- than on your words or visuals. You'll find a path through those why questions in A Manager's Guide to Newsletters.
Titolo: A Manager's Guide to Newsletters: ...
Casa editrice: Word Engines Press
Data di pubblicazione: 1999
Condizione libro: very good
Descrizione libro Word Engines Press, Airdrie, AB, Canada, 1999. Hard Cover. Condizione libro: Fair. Condizione sovraccoperta: Fair. 1999, HB, Fair/Fair, Ex-Library stamps, pocket in rear, d.j. taped to book, labels on spine and rear, edgewear, 211 p. Ex-Library. Codice libro della libreria 63023
Descrizione libro Word Engines Press. Hardcover. Condizione libro: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Codice libro della libreria 2749144255
Descrizione libro Word Engines Press. Hardcover. Condizione libro: Fine. 0968328717 **Never used** copy, light rubbing/creasing to dust cover with a small closed tear to bottom edge of front & back dust jacket and top corner of back dust jacket, clear laminate separation at top edge spine of dust jacket, contents in unmarked EXCELLENT condition; ships with delivery confirmation to US destinations. Codice libro della libreria 1352-7245
Descrizione libro Word Engines Press, 1999. Hardcover. Condizione libro: New. book. Codice libro della libreria 0968328717