Managing Customer Value: Creating Quality and Service That Customers Can See

Gale, Bradley

ISBN 10: 0029110459 / ISBN 13: 9780029110454

Editore: Free Press, 1994

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Codice articolo S_451202919

Dati bibliografici

• Titolo: Managing Customer Value: Creating Quality and Service That Customers Can See
• Editore: Free Press
• Data di pubblicazione: 1994
• Lingua: Inglese
• ISBN 10: 0029110459
• ISBN 13: 9780029110454
• Rilegatura: hardcover
• Condizione: Very Good

Descrizione articolo

Riassunto

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

Informazioni sull?autore

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.