Marketing: An Introduction

Masterson, Rosalind and Pickton, David

ISBN 10: 1446266478 / ISBN 13: 9781446266472

Editore: SAGE Publications Ltd, 2014

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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.

Codice articolo CHL10492342

Dati bibliografici

• Titolo: Marketing: An Introduction
• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1446266478
• ISBN 13: 9781446266472
• Rilegatura: Paperback
• Edizione: terza edizione
• Condizione: Used; Good

Descrizione articolo

Riassunto

Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition!

With each print copy of the new 3rd edition, students can receive FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.

An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.

Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example of:

• Watch videos to get a better understanding of key concepts and provoke in-class discussion
• Visit websites and templates to help guide students’ study
• A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
• A Podcast series where recent graduates and marketing professionals talk about the  day-to-day of marketing and specific marketing concepts

For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.

New to the 3rd edition:

• Covers topics such as digital marketing, global marketing and marketing ethics
• Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
• Fun activities for students to try with classmates or during private study to help consolidate what they have learnt

 (*Students must use Bundle ISBN: 978-1-4462-9642-4 to receive free access to the interactive eBook, which is only available through Vitalsource eBook)

Informazioni sugli autori

Rosalind Masterson was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader, at both undergraduate and postgraduate levels. This book came about as part of an extensive re-design of the university’s core first year undergraduate module: Principles of Marketing. She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years.

Rosalind’s commercial experience includes sales and marketing positions within IBM and Marketing Management for an IT consultancy. She ran her own marketing consultancy and freelance copywriting business for ten years.

Ros is a Chartered Institute of Marketing Chartered Marketer, a Member of the Academy of Marketing and a Fellow of the Institute of Higher Education.

David Pickton is Honorary Academic Fellow at De Montfort University having been founding member of its academic Marketing Department and its Head. He is Visiting Academic at the Universities of Birmingham, UK, and Vienna, Austria. He has been visiting lecturer and external examiner at over 20 universities in the UK and internationally.

He is an Editorial Board member of the ‘Journal of Marketing Communications’, ‘Innovative Marketing Journal’, and ‘Marketing Intelligence and Planning’, and, previously, on the ‘Journal of Brand Management’ and ‘Corporate Communications: An International Journal’. He has written numerous articles and contributed to various academic texts.

His commercial experience includes marketing management positions on both the client and agency sides of industry, directorship of his own business consultancy and providing executive marketing and management training.

His professional affiliations include Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.