Titolo: Marketing Management (14th Edition) (14th ...
Condizione libro: New
Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: Unknown in Publisher: Gezhi Press Basic Information Original Price: 85.00 yuan Author: Publisher: Gezhi Press ISBN: 9.787.543.221.017 Yema: Revision: Binding: Folio: Published :2012 -8-1 printing time: the number of words: merchandise logo: 22833978 Abstract Author Profile Philip Kotler (PhilipKofler). Northwestern University's Kellogg School of Management the SC SC Johnson & Sons funded outstanding international marketing professor. was awarded a master's degree in economics from the University of Chicago and Massachusetts Polytechnic doctorate in economics. Kotler Professor Marketing Management: analysis. planning. execution and control (MarketingManagement: Analysis. Planning. Implementation. and Control. PrenticeHall) the author. the book is the most widely used textbook in the business school. now in its ll version. He is how this successful book. written more than 100 articles for leading magazines. He is only three coveted Alpha Kappa Pusey Award scholars prize specifically granted published author of the best annual essay Marketing Magazine. Kotler. Professor numerous awards won. including the American Marketing Association awarded the Paul D. Converse Award in recognition of his outstanding contributions made by Marketing Science. and awards annual marketing Stuart Hang Patterson Bright prize. He has also received the annual Outstanding Marketing Expert Education Award by the American Marketing Association (AMA) issued by the health care marketing and issued by the health services marketing Academy of Sciences (theAcademy for Health Care ServicesMarketing) Award for outstanding figures. Philip Kotler at the same time to get this awards. He also was too the Charles Coolidge Palin Award The award is given annually to a marketing outstanding leader. In a 1000 survey of senior management of the Financial Times. Professor Kotler was awarded the the 2l century four of the most influential business writer leader. Professor Kotler has served as managing scientific institutions marketing. Dean. president of the American Marketing Association. and also served as a big business in the United States and international marketing strategy consultant. Kotler. Professor traveled widely. visited Europe. Asia and South America. and global marketing practices and opportunities for businesses and government agencies. Kevin Ryan Keller (Kevin LaneKeller). and Dartmouth University Tuck School of Business Marketing EB Osborn lecture professor with Carnegie Mellon University. a master's degree and doctorate at Duke University. has taught at Stanford University. the University of California at Berkeley and the University of North Carolina. One of the internationally recognized leader of the research areas of the brand. brand building and strategic brand management. The masterpiece Strategic Brand Management known as the Brand Bible. The research is published at the marketing top three publications - the Journalof Marketing.Journal be of Marketing Research.Journal of CoumerResearch. Active in the industry. presided over a variety of different brands. and as many successful brands in the world. such as Accenture. American Express. Disney. Ford. Intel. Procter & Gamble and other brand consultancy. Academic director of the Marketing Science Institute. Core concepts in the areas of marketing Contents Part 1 to understand the importance of Chapter 1 of the 21st century marketing management marketing marketing marketing marketing reality dominated by enterprises to update to the market-oriented transformation of the 4P marketing management tasks excellence Marketing Case Study: the Nike marketing case Excellence: Chapter 2 of the Google company to develop a marketing strategy and marketing plan . Part 2 Get marketing insight into the understanding and awareness of Chapter 3 of Part 3 Chapter 4 to collect information and forec. Codice inventario libreria FW029184
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Libreria AbeBooks dal: 7 aprile 2009
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