Marketing Management (English version) (Fourteenth Edition) (Business Administration classics teaching materials and marketing series; Education Department of the College of industry and Commerce Management Class Teaching Steering Committee(Chinese Edition)

FEI LI PU KE TE LE . KAI WEN LAI EN KAI LE ZHU

ISBN 10: 7300232868 / ISBN 13: 9787300232867

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Language:Chinese.Paperback. Pub Date:2016-08-01 Pages:696 Publisher: Renmin University of China Press - oriented management. This book focuses on marketing management personnel and senior management in the market demand and the opportunity to coordinate the organization's objectives. capabilities and market resources are facing major decisions. - Analysis method. This book provides the reader with the conceptual tools and boxes for the analysis of conventional problems.

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• Titolo: Marketing Management (English version) (Fourteenth Edition) (Business Administration classics teaching materials and marketing series; Education Department of the College of industry and Commerce Management Class Teaching Steering Committee(Chinese Edition)
• ISBN 10: 7300232868
• ISBN 13: 9787300232867
• Rilegatura: paperback
• Condizione: New