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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"-the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975 . Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as "bra burners" and "strident women." Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work. Bradley's book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of "What Makes News." By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media's pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s. Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves "feminist." The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed. Mass Media and the Shaping of American Feminism, 1963-1975 examines the media's role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda. Codice inventario libreria

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Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"-the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message.

This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as "bra burners" and "strident women." Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work.

Bradley's book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of "What Makes News." By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media's pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s.

Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves "feminist." The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed.

Mass Media and the Shaping of American Feminism, 1963-1975 examines the media's role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda.

From the Publisher: This alarming look at how the media curtailed feminism

---is the first book-length examination of mass media and the second wave of feminism

---is the only book to analyze how media's interactions with feminism were predictable, given the media's business underpinnings

---sheds light on how the process of reporting news helped to establish disparaging, long-lasting images of feminism

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Patricia Bradley
Editore: University Press of Mississippi (2003)
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Descrizione libro University Press of Mississippi, 2003. Condizione libro: Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Codice libro della libreria GRP96512690

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Descrizione libro UNIV PR OF MISSISSIPPI, 2004. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9781578066131

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Descrizione libro University Press of Mississippi, United Kingdom, 2004. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Beginning in 1963 with the publication of Betty Friedan s The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the -Battle of the Sexes--the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as -bra burners- and -strident women.- Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work. Bradley s book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of -What Makes News.- By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media s pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s. Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves -feminist.- The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed. Mass Media and the Shaping of American Feminism, 1963-1975 examines the media s role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda. Codice libro della libreria AAV9781578066131

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Descrizione libro UNIV PR OF MISSISSIPPI, 2004. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CE-9781578066131

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Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97815780661314.0

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Descrizione libro University Press of Mississippi, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9781578066131_lsuk

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Descrizione libro UNIV PR OF MISSISSIPPI, 2004. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9781578066131

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Descrizione libro University Press of Mississippi, United Kingdom, 2004. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Beginning in 1963 with the publication of Betty Friedan s The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the Battle of the Sexes -the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as bra burners and strident women. Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work. Bradley s book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of What Makes News. By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media s pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s. Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves feminist. The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed. Mass Media and the Shaping of American Feminism, 1963-1975 examines the media s role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda. Codice libro della libreria AAV9781578066131

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Descrizione libro University Press of Mississippi, 2004. Paperback. Condizione libro: New. Codice libro della libreria INGM9781578066131

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