Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria
Riassunto: Although the field is still in its infancy, there is an emerging art and science of customer value management that is proving its worth. Firms of all sizes that capture and use customer data with the same kind of discipline, passion and understanding they give to operational and financial data are learning that this business practice is well worth the time and money invested.
Mastering Customer Value Management presents the basic concepts of customer value management and the practical tools that have been developed to implement them in business. The book explores the art and science of:
- correlating customer value and business results
- capturing actionable competitive information
- using customer data to determine priorities and drive improvements
- creating a customer focused culture.
Authored by a practitioner with proven successes, the book is a practical guide designed to help readers:
- understand the process and business impact of customer value management
- learn about the tools needed to implement a customer value business approach
- overcome resistance to change
- implement ten critical steps to customer value management
- institute strategies to make the program work.
Written in a friendly and engaging style, Mastering Customer Value Management provides a first-person account of the author’s experiences with a variety of global firms. The book is enriched by contributions from executives, change agents, technical experts and fellow consultants. Examples of customer value management efforts underway are documented throughout the book. Six case studies provide insight and details of successfully implemented customer value management programs.
Based on 17 years of actual global consulting with firms from multiple industry sectors in Asia Pacific, Europe, North America and South America, the book offers pragmatic, actionable strategies based on real-life experiences. It walks the reader through the process of translating good intentions and slogans into actions that can have dramatic impact on a firm’s performance.
Rather than offering a "this is how you must do it" approach, Mastering Customer Value Management provides a template, then illustrates how different firms have customized the approach to their own context and made it work for them.
From the Publisher: In today’s competitive business environment, more and more companies are recognizing the critical importance of determining what their customers, and their competitors’ customers, truly "value". It’s therefore not surprising that there are numerous new books appearing that herald customer value management and espouse its benefits.
Yet few, if any, also lay out a proven ten-step process for successfully implementing a customer value management initiative.
The uniqueness and the value of Mastering Customer Value Management lie in the manner in which Ray Kordupleski has described the benefits of CVM, anchored these benefits with real-life cases, stories and anecdotes based on his consulting experiences, and laid out a proven template for success.
Condizione libro: New
Descrizione libro Pinnaflex Educational Resources Inc. Condizione libro: Acceptable. Item shows wear very readable. Codice libro della libreria 11-D-2-0477
Descrizione libro Pinnaflex Educational Resources Inc. Condizione libro: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Codice libro della libreria E-02-11305
Descrizione libro Pinnaflex Educational Resources, Incorporated. Paperback. Condizione libro: Good. Minimal damage to cover and binding. Pages show light use. Codice libro della libreria G1893673073I3N00
Descrizione libro Pinnaflex Educational Resources, Incorporated. Paperback. Condizione libro: Good. Ex-Library Book - will contain Library Markings. Light shelf wear and minimal interior marks. Codice libro della libreria G1893673073I3N10
Descrizione libro Pinnaflex Educational Resources, Incorporated. Paperback. Condizione libro: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Codice libro della libreria G1893673073I4N00
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR004229314
Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97818936730764.0
Descrizione libro Pinnaflex Educational Resources Inc 2003-05-01, 2003. Paperback. Condizione libro: good. 1893673073. Codice libro della libreria 582421
Descrizione libro Pinnaflex Educational Resources Inc. Condizione libro: New. 1893673073 New Inside & Out. Clean & Crisp! No markings. You will be pleased. Excellent book! ( z1s48C ) Some minor shelf wear. Codice libro della libreria SKU1004147
Descrizione libro Pinnaflex Educational Resource, 2003. Paperback. Condizione libro: Very Good. Codice libro della libreria P021893673073