Measuring Country Image

Alexander Buhmann

ISBN 10: 3658154063 / ISBN 13: 9783658154066

Editore: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Sep 2016, 2016

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Neuware -Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.Springer VS in Springer Science + Business Media, Abraham-Lincoln-Straße 46, 65189 Wiesbaden 164 pp. Englisch.

Codice articolo 9783658154066

Dati bibliografici

• Titolo: Measuring Country Image
• Editore: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Sep 2016
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 3658154063
• ISBN 13: 9783658154066
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 210 L x 148 A x 10 P (millimetri) 210 millimetri di larghezza per 148 millimetri di altezza per 10 millimetri di profondità
• Peso: 221 grammi

Descrizione articolo

Riassunto

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Informazioni sull?autore

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.