Monitoring the Competition: Find Out What*s Really Going On Over There

Fuld, Leonard M.

ISBN 10: 0471852619 / ISBN 13: 9780471852612

Editore: Wiley, 1988

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Like New. Codice articolo ERICA75804718526195

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Titolo: Monitoring the Competition: Find Out What*s ...

Casa editrice: Wiley

Data di pubblicazione: 1988

Legatura: Hardcover

Condizione: Like New

Tipologia articolo: book

Descrizione articolo

Riassunto:

Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.

Product Description:

Book by Fuld Leonard M