This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. Codice inventario libreria
If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act.In this groundbreaking book on the nature and meaning of the sale, Earl Shorris takes us on a journey that starts in Eden and comes at last to a consideration of where we are and what we have become in late twentieth-century America, where selling has finally become the dominant human activity. Shorris focuses on the perfection of this particular art here in America, where the vast frontier with its isolated settlements cast the salesman in a heroic role: he was literally the bearer of culture, the source of a panoply of needed and wanted items, everything from parasols to plowshares. He was Prometheus. All of this changed dramatically in the years following World War II, when it dawned on manufacturers and sellers that the American economy was producing more goods than people wanted or needed. Demand would have to be created in order to sustain the expansion of markets, and then, as the economy became oversold, the role of the salesman changed: his task was now to kill the competition. The argument of this brilliant work draws on classical philosophy, contemporary politics, psychology, and economics; it is grounded in the author's long experience as an advertising executive and consultant to major corporations. His firsthand observations and interviews with salesmen of every description form the anecdotal bedrock of the narrative, which is further enlivened by a series of fictions in which salesmen practice aspects of their trade. Out of these stories and insights emerges a chilling new paradigm of humanlife in our times: that of homo vendens. Shorris shows us how America became a nation of salesmen, and what this means to our economy, our politics, our culture, and our character - especially our freedom to live as dignified persons.
L'autore: Earl Shorris (1936?2012) is the author of many works of both fiction and non-fiction including Latinos, Under the Fifth Sun, In the Language of Kings, and Riches for the Poor. He was awarded a National Humanities Medal by President Clinton for his founding of the Clemente Course in the Humanities®, Inc.
Condizione libro: Used
Descrizione libro W. W. Norton & Company, 1980. Paperback. Condizione libro: New. Codice libro della libreria DADAX0393334082
Descrizione libro W W Norton & Co Inc, 1994. Paperback. Condizione libro: Brand New. 356 pages. 9.00x6.00x0.89 inches. In Stock. Codice libro della libreria zk0393334082
Descrizione libro W. W. Norton & Company, 1980. Paperback. Condizione libro: Very Good. Codice libro della libreria P020393334082
Descrizione libro W. W. Norton & Company. Paperback. Condizione libro: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Codice libro della libreria 2651464530
Descrizione libro W. W. Norton & Company, 1980. Paperback. Condizione libro: New. Codice libro della libreria P110393334082