Titolo: Neuromarketing: Is There a 'Buy Button' in ...
Casa editrice: SalesBrain Publishing
Data di pubblicazione: 2005
Condizione libro: very good
Gently used. Expect delivery in 20 days. Codice inventario libreria 9780974348223-3
Riassunto: Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. The book covers:
• What the latest brain research says about the true ‘decision center’
• How to craft your message to appeal to the part of the brain that decides: the Old Brain
• The 6 stimuli that always trigger a response from the Old Brain
• The 6 message building blocks of an effective message
• The 7 impact boosters that set a presentation apart from the rest
• The 3 different learning styles and how to address them
• How to create impact and grab immediate attention every time
What is the Old Brain and why is it important to anyone?
New research in neuroscience reveals that the human brain is categorized into three separate parts that act as separate organs with different cellular structures and different functions:
The "New Brain" thinks; it processes rational data.
The "Middle Brain" feels; it processes emotions and feelings.
The "Old Brain" decides; it reviews input from the other two brains and controls the decision making process.
Traditionally, we have been taught to communicate to the New Brain, logically and rationally, while failing to address the true decision maker, the primitive Old Brain, in a language it can understand.
In this groundbreaking book, authors teach how to build and deliver messages that provide maximum impact by speaking directly to the Old Brain. The Neuromarketing principles presented in this unique book will revolutionize the way executives, marketing and sales professionals communicate and sell so they successfully influence any audience, anytime.
L'autore: Patrick Renvoisé
Patrick Renvoisé grew up in France where he received a Masters in Computer Science. Immediately focusing his career on sales, he quickly succeeded in winning large contracts in complex, international and highly competitive sales environments. He spent several years in global business development first at Silicon Graphics where he initiated, closed and managed multi-million international OEM agreements, and then at Linuxcare, a pre-IPO company founded by Kleiner Perkins where Patrick served as Executive Director Business Development & Strategy. While selling super computers and software to NASA, Shell, Boeing, Canon, BMW,Airbus and more, he met some of the smartest people on earth and becamefascinated by the human mind. Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth, Patrick developed the ³Selling to the Old Brain² model the first neuromarketing model. To get a diagnostic on the Selling impact of your sales organization, you contact him at: firstname.lastname@example.org
With over 18 years of marketing and business development experience, Christophe's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Before co-founding SalesBrain, Christophe was Chief Marketing OfÞcer for rStar Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world. During a six-year tenure as President and C.E.O. of French-owned Doublet Manufacturing, Inc, he won a highly competitive multi-million dollar Olympic bid in 1996. Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. Christophe now serves as Chief PAIN OfÞcer at SalesBrain. For help on how to identify and overcome your Prospects¹ PAIN, email Christophe at:email@example.com
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Libreria AbeBooks dal: 13 giugno 2014
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