Neuromarketing For Dummies

Genco, Stephen J.

ISBN 10: 1118518586 / ISBN 13: 9781118518588

Editore: For Dummies, 2013

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00085341583

Riassunto:

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

• How neuromarketing works
• Insights from the latest neuromarketing research
• How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
• Practical techniques to help your customers develop bonds with your products and services
• The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Informazioni sull?autore:

Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.

Dati bibliografici

Titolo: Neuromarketing For Dummies
Casa editrice: For Dummies
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: Very Good