Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Codice inventario libreria
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.
The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
Book Description: A widely used reference on brand management and strategic brand thinking for marketing professionals and students
Condizione libro: New
Descrizione libro Kogan Page, 2012. Paperback. Condizione libro: Acceptable. Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Codice libro della libreria mon0000867641
Descrizione libro Kogan Page, 2012. Paperback. Condizione libro: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Codice libro della libreria mon0000885998
Descrizione libro Kogan Page, 2012. Soft cover. Condizione libro: New. 5th or later Edition, International Edit. It's a International Edition, Brand NEW, Shrink Wrapped, Paperback, Ships from multiple locations across the globe in 4-10 business days; delivered well within delivery estimates with Tracking. Choose Expedited Shipping for 3-6 Business DAY DELIVERY. ISBN and Cover page may differ from US Edition. International edition does not comes with CD/access code. Book cover may contain restrictions but it is absolutely legal to use, may be printed in black & white having similar contents as US edition. Best Customer Support. Please READ Description Carefully Before Buying. Occasionally, international textbooks may come with different exercises at the end of chapters. Codice libro della libreria US_S46
Descrizione libro Kogan Page. PAPERBACK. Condizione libro: Fine. 0749465158 Clean and Unmarked Copy. Codice libro della libreria TRD000097413
Descrizione libro Kogan Page, Limited. Condizione libro: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice libro della libreria 39233318
Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 512 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 347680
Descrizione libro Paperback. Condizione libro: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 18758
Descrizione libro Kogan Page, 2012. Condizione libro: good. A good reading copy. May contain markings or be a withdrawn library copy. Expect delivery in 2-3 weeks. Codice libro della libreria 9780749465155-4
Descrizione libro Kogan Page, 2012. Paperback. Condizione libro: Used: Good. Codice libro della libreria 14253315
Descrizione libro Kogan Page, 2012. Paperback. Condizione libro: Good. Unread copy in good condition. There is a tear to the plastic film cover and some shelf wear. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. April2017. Codice libro della libreria mon0000127172