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Riassunto: Communicate or die! That's what fundraising consultant and communications expert Jeff McLinden cautions nonprofit CEOs, development directors and marketing managers in this practical handbook. Designed to help you not only share your message to prospects and donors, but to engage them for long-term involvement with your cause, you'll learn dozens of critical principles and best practices for effective -- and profitable -- donor communications.
Some say communication is a lost art -- but in the nonprofit world it is a necessary art! I've had the privilege of working with dozens of NPOs, helping them connect with donors and partners to raise millions upon millions of dollars for their causes. And I've discovered that success is largely dependent upon being intentional about delivering excellence to those audiences. People stay engaged with something that is meaningful to them, and delivers what they truly value. But, tragically, far too many nonprofits spend far too little time, attention and budget dollars on their communications efforts.
I hope this brief book will help you understand the significant impact you can have on your supporting audiences -- and the benefit it will bring, not only to them, but also to your organization. Jeff McLinden
Condizione libro: New
Descrizione libro CreateSpace Independent Publishing Platform, 2013. Paperback. Condizione libro: Brand New. 1st edition. 138 pages. 9.00x0.32x6.00 inches. This item is printed on demand. Codice libro della libreria zk1482069946