ISBN 10: 1482069946 / ISBN 13: 9781482069945
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Riassunto: Communicate or die! That's what fundraising consultant and communications expert Jeff McLinden cautions nonprofit CEOs, development directors and marketing managers in this practical handbook. Designed to help you not only share your message to prospects and donors, but to engage them for long-term involvement with your cause, you'll learn dozens of critical principles and best practices for effective -- and profitable -- donor communications. 

  • What are the "power channels" that help you raise more money? 
  • How do you take best advantage of what's working in this hyper-competitive fundraising environment?
  • Is Direct Mail "dead" as a fundraising vehicle?
  • How you can write "killer" copy for fundraising.
  • How to communicate in times of crisis.  
  • How can you employ "cross-channel" marketing communications and new technologies to engage your stakeholders in meaningful "conversations" that raise more money? 
You'll learn the answers to these questions and, more importantly, learn how to apply them to your own nonprofit organization. With three decades of experience working for some of the largest and most well-known nonprofit organizations -- plus twenty years as a consultant, teacher and trainer -- McLinden reveals tools, tactics, and techniques that can help you create a more powerful, more effective and more profitable communications strategy.   With the struggle for donor dollars becoming increasingly more competitive, you can't afford to limp along hoping your direct mail appeals and newsletters are going to do the job in keeping volunteers, members and donors actively engaged. "The Nonprofit Communications Handbook" will help you reach your critical fundraising objectives -- and help you keep your donors, partners and members engaged...for a LIFETIME!

Dall'autore: Some say communication is a lost art -- but in the nonprofit world it is a necessary art!  I've had the privilege of working with dozens of NPOs, helping them connect with donors and partners to raise millions upon millions of dollars for their causes.  And I've discovered that success is largely dependent upon being intentional about delivering excellence to those audiences.    People stay engaged with something that is meaningful to them, and delivers what they truly value.  But, tragically, far too many nonprofits spend far too little time, attention and budget dollars on their communications efforts.
I hope this brief book will help you understand the significant impact you can have on your supporting audiences -- and the benefit it will bring, not only to them, but also to your organization. Jeff McLinden

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Jeff McLinden
Editore: CreateSpace Independent Publishing Platform (2013)
ISBN 10: 1482069946 ISBN 13: 9781482069945
Nuovi Paperback Quantità: 1
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Revaluation Books
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Descrizione libro CreateSpace Independent Publishing Platform, 2013. Paperback. Condizione libro: Brand New. 1st edition. 138 pages. 9.00x0.32x6.00 inches. This item is printed on demand. Codice libro della libreria zk1482069946

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