Origin effects and their strategic implications

Arne C. Schmidt

Editore: Imhof Verlag Jun 2012, 2012
ISBN 10: 3865687954 / ISBN 13: 9783865687951
Usato / Taschenbuch / Quantità: 0
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Neuware - Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in today's Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success. 256 pp. Englisch, Japanisch. Codice inventario libreria

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Riassunto:

Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyzes consumer attitudes, risk assumptions, and in-group versus out-group rationales that can influence success in today’s Japanese retail market. The research also focuses on how Japanese retail banking customers use country of origin information revealing new findings that challenge traditionally held beliefs and can help firms use origin cues as a comparative advantage to achieve greater success.

About the Author:

Arne C. Schmidt is a graduate of the University of Tübingen with a double degree in business administration and Japanese studies. She currently conducts research on the effect of economic change on the Japanese market for Western products.

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Dati bibliografici

Titolo: Origin effects and their strategic ...
Casa editrice: Imhof Verlag Jun 2012
Data di pubblicazione: 2012
Legatura: Taschenbuch
Condizione libro: Neu

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Schmidt, Arne C.:
Editore: Petersberg, Kr Fulda : Michael Imhof Verlag, (2012)
ISBN 10: 3865687954 ISBN 13: 9783865687951
Usato Originalbroschur. Quantità: 3
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Descrizione libro Petersberg, Kr Fulda : Michael Imhof Verlag, 2012. Originalbroschur. Condizione libro: Sehr gut. 256 S. Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in today’s Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success. ISBN 9783865687951 Wir versenden am Tag der Bestellung von Montag bis Freitag. Sprache: Englisch Gewicht in Gramm: 523. Codice libro della libreria 996889

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