Gently used. Expect delivery in 20 days. Codice inventario libreria
Riassunto: A Practical Guide to Using the Media; Second edition of a top-selling Politico's Guide; A must for all campaigners, communicators, press officers, and students of the media. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards, in this new, updated and expanded edition of his best-selling book Be Your Own Spin Doctor, shows that spin doctoring is a new phrase to describe a very old practice. The author explains how all organisations, from political parties, to community campaigns, to small businesses and charities can use the techniques of spin to protect their reputations, get their messages across, and win public support. The book looks at practical ways to gain coverage in the media, to create eye-catching news releases and photo-opportunities, to give memorable interviews, and how to avoid the traps that journalists set. Fresh, funny, and packed with insider tips, tricks of the trade and useful warnings, Be Your Own Spin Doctor is essential reading for everyone interested in the workings of the media.
About the Author: Paul Richards is Chair of the Fabian Society and author of How to Win an Election and Tony Blair in His Own Words.
Titolo: Be Your Own Spin Doctor
Casa editrice: Politico's Publishing Ltd
Data di pubblicazione: 2005
Condizione libro: very good
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria FPS1842751360VG
Descrizione libro Politico's Publishing Ltd, 2005. Paperback. Condizione libro: Very Good. Be Your Own Spin Doctor: A Practical Guide to Using the Media This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice libro della libreria 7719-9781842751367
Descrizione libro Politico's Publishing Ltd, 2005. Paperback. Condizione libro: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Codice libro della libreria 2702122
Descrizione libro Politico's Publishing Ltd, 2005. Condizione libro: Good. 2nd. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP18484394
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR002074411