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PR!: A Social History of Spin

Ewen, Stuart

Editore: Basic Books, 1996
ISBN 10: 0465061680 / ISBN 13: 9780465061686
Nuovi / Hardcover / Quantità: 1
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Titolo: PR!: A Social History of Spin

Casa editrice: Basic Books

Data di pubblicazione: 1996

Legatura: Hardcover

Condizione libro: New


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Riassunto: This history of public relations shows how the art of PR has moulded the "public mind" and warped the contours of American democracy. The story began during World War I when Ivy Lee, one of America's first corporate men, sounded the dawn of an era in which public relations and corporate image management would become paramount features of society. The study chronicles the birth pangs and coming of age of a PR culture that is now taken for granted. It explores the ideas that inspired the stategies of public relations specialists, the ubiquitous use of images as tools of persuasion, the promiscuous advent of image consultants, pollsters, "astro-turf" organizers and other PR experts.

Recensione: As "spin" assumes an omnipresent role in contemporary discourse, chasing out frank or direct speech with buzzwords and carefully weighted terminology, the time is ripe for a study of the industry that started it all. Stuart Ewen has written an exhaustive study of public relations that traces the evolution of PR throughout the 20th century, from the history of early advertising to its role in politics and "corporate communications." PR! is a book not just for industry types or communications majors, it contains thoughtful reflections on the impact of manufactured media on our culture and democracy, topics relevant to all.

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Indirizzo: Lewiston, NY, U.S.A.

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Valutazione libreria: 4 stelle

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