Titolo: PR!: A Social History of Spin
Casa editrice: Basic Books
Data di pubblicazione: 1996
Condizione libro: New
Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria ABE_book_new_0465061680
Riassunto: This history of public relations shows how the art of PR has moulded the "public mind" and warped the contours of American democracy. The story began during World War I when Ivy Lee, one of America's first corporate men, sounded the dawn of an era in which public relations and corporate image management would become paramount features of society. The study chronicles the birth pangs and coming of age of a PR culture that is now taken for granted. It explores the ideas that inspired the stategies of public relations specialists, the ubiquitous use of images as tools of persuasion, the promiscuous advent of image consultants, pollsters, "astro-turf" organizers and other PR experts.
Recensione: As "spin" assumes an omnipresent role in contemporary discourse, chasing out frank or direct speech with buzzwords and carefully weighted terminology, the time is ripe for a study of the industry that started it all. Stuart Ewen has written an exhaustive study of public relations that traces the evolution of PR throughout the 20th century, from the history of early advertising to its role in politics and "corporate communications." PR! is a book not just for industry types or communications majors, it contains thoughtful reflections on the impact of manufactured media on our culture and democracy, topics relevant to all.
Metodi di pagamento
La libreria accetta i seguenti metodi di pagamento:
Libreria AbeBooks dal: 7 maggio 2014
We guarantee the condition of every book as it's described on the AbeBooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind
about a book that you've ordered, please use the Ask bookseller a question link
to contact us and we'll respond within 2 business days.
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.