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Riassunto: Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.
Review: IBM, UPS, ABC. If these acronyms ring a bell, their ubiquitous logos springing instantly to mind, then you know the work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades. Rand arguably got his start at the tender of 3 when he first began to secretly copy pictures of the attractive Palmolive models pictured in advertising displays in his father's grocery store in Brooklyn, New York. He later modeled his aesthetic on avant-garde artists like Paul Klee, El Lissitzky, and architect Le Corbusier, each of whom advocated a timeless spirit in design. Rand began his career in an era when working by hand was a given, a reality that would change before his eyes as the mass media, entertainment, and consumer industries were revolutionized by increasingly technical equipment, and ultimately the computer.
Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, "The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act." Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith
Condizione libro: Used
Descrizione libro Yale University Press, 1985. Hardcover. Condizione libro: Very Good. Condizione sovraccoperta: Very Good. 1st Edition. ex-library but nice. Clean, crisp, tight, bright & unmarked but for library ID. Codice libro della libreria 617AUG0517
Descrizione libro Yale University Press. Hardcover. Condizione libro: Fair. Ex-Library Book - will contain Library Markings. Codice libro della libreria G0300034830I5N10
Descrizione libro Yale University Press. Condizione libro: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Codice libro della libreria F-03-10240
Descrizione libro Yale University Press. Condizione libro: Good. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice libro della libreria WAL-D-2h-000468
Descrizione libro Yale University Press, New Haven, CT, 1985. Cloth. Condizione libro: Very Good Plus. Condizione sovraccoperta: Very Good Plus Dust Jacket. 239 pp. Tightly bound. Corners not bumped. Text is free of markings. No ownership markings. Size: 4to - over 9¾" - 12" tall. Codice libro della libreria 018408
Descrizione libro Yale University Press, 1985. Hardcover. Condizione libro: Very Good. isbn matches very clean hardcover with jacket. no marks. clean text. solid binding. very little wear Fast service with confirmation, no international or priority orders over 4lbs. Codice libro della libreria mon0000126073
Descrizione libro Condizione libro: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Codice libro della libreria 3494857
Descrizione libro Yale University Press, 1985. Condizione libro: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Codice libro della libreria 0300034830-2-4
Descrizione libro Yale University Press, New Haven, CT, 1985. Hard cover. Sewn binding. Cloth over boards. 239 p. Contains: Illustrations. Audience: General/trade. Good in good dust jacket. Ex-library. Ex-library with stamps and stickers. Light wear to dust jacket. Codice libro della libreria Alibris.0007177
Descrizione libro Yale University Press, New Haven, 1985. Black Cloth. Condizione libro: Very Good. Condizione sovraccoperta: Very Good. First Edition. 239 pages, colour & b/w illustrations. First Edition, Second printing. Some minor shelfwear, Contents fine, rubbing, edgewear to dustjacket, which has security sticker inside spine, MOMA price sticker to rear flap.  Size: 265mm. x 200mm. Book. Codice libro della libreria 012743