ISBN 10: 0415737389 / ISBN 13: 9780415737388
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "This exploratory work proposes a multi-modal method - a fusion of prior approaches informed by linguistics, visual communication, and other disciplines -- for descriptive online content analysis. Simultaneously capturing visual and textual elements (and the relationships between them) is a promising development." --Patrick Meirick, University of Oklahoma "Provides an interesting and comprehensive exploration of political communication as it evolves in concert with advances in communication technologies. This is an excellent volume for scholars interested in keeping apace of the current state and possible future of global political communication." --Brian Houston, University of Missouri. Codice inventario libreria

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Riassunto:

The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents.

Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology. Seizov introduces the book’s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme "Imagery and Communication in Online Narratives" (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication – news, election campaigns, NGOs, and social movements – the book presents the analyses of convenience samples from each of them in detail.

This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes.

About the Author:

Dr. Ognyan Seizov is a Postdoctoral Research Associate at the Department of Linguistics and Literary Sciences, University of Bremen, Germany. His research interests are political communication and multimodal argumentation and persuasion with a special emphasis on the different approaches professionals and prosumers take to multimodal rhetoric and document design in the online context. He is the principal investigator of the research project ‘Multimodal Production and Reception Online’ (2014 – 2016) funded by the University of Bremen through the Excellence Initiative of the German Science Foundation (DFG), and he was most recently a Visiting Postdoctoral Fellow in Comparative Media Studies / Writing at the Massachusetts Institute of Technology (MIT).

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Descrizione libro 2014. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780415737388

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Descrizione libro Routledge, 2014. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780415737388

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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. Language: English . Brand New Book. The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology.Seizov introduces the book s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme Imagery and Communication in Online Narratives (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes. Codice libro della libreria AAC9780415737388

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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology.Seizov introduces the book s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme Imagery and Communication in Online Narratives (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes. Codice libro della libreria BTE9780415737388

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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. Language: English . Brand New Book. The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology.Seizov introduces the book s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme Imagery and Communication in Online Narratives (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes. Codice libro della libreria AAC9780415737388

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Descrizione libro 2014. Hardcover. Condizione libro: New. Hardcover. The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextual.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 159 pages. 0.376. Codice libro della libreria 9780415737388

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Descrizione libro Routledge, 2014. Hardcover. Condizione libro: Brand New. 1st edition. 174 pages. 9.00x6.00x0.50 inches. In Stock. Codice libro della libreria __0415737389

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Descrizione libro Hardcover. Condizione libro: New. Hardcover. The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and i.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 159 pages. 0.376. Codice libro della libreria 9780415737388

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