Titolo: Practical Marketing and PR for the Small ...
Casa editrice: Kogan Page Ltd
Data di pubblicazione: 2002
Condizione libro: very good
Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9780749438234-3
Riassunto: Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by providing accessible, practical advice with plenty of tips, hints and ideas. Primarily aimed at small businesses with limited marketing/public relations budgets, this edition also has much to offer larger more affluent companies. The advice should enable any organization to maximize the results from their marketing/PR campaigns, ensuring they are effective and profitable. Topics covered include defining a marketing/PR strategy, using the media, designing publicity, advertising, promotion, direct mail techniques and customer research and care. Equally applicable to the sole trader or the medium sized company, this book should be useful reading for those looking to raise the profile of their business.
L'autore: Moi Ali has over twenty years' experience in public relations and marketing. She has worked for large organisations, consultancies, charities and in the public sector. Moi is currently a consultant running her own business, The Pink Anglia Public Relations Company, which specialises in communications, marketing services and training for small companies and charities. She is a member of the Institute of Public Relations, and has written books on PR, marketing, and copywriting.
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Libreria AbeBooks dal: 13 giugno 2014
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