Foto dell'editore

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Eric Siegel

Editore: Wiley, 2016
ISBN 10: 1119145678 / ISBN 13: 9781119145677
Nuovi / Soft cover / Quantità: 1
Da Book Deals (Lewiston, NY, U.S.A.)
Copie del libro da altre librerie
Mostra tutte le  copie di questo libro
Aggiungere al carrello
Prezzo consigliato:
Prezzo: EUR 49,70
Convertire valuta
Spedizione: EUR 0,00
In U.S.A.
Destinazione, tempi e costi

Lista dei preferiti

Libro

Dati bibliografici


Titolo: Predictive Analytics: The Power to Predict ...

Casa editrice: Wiley

Data di pubblicazione: 2016

Legatura: Soft cover

Condizione libro: New

Descrizione:

Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria ABE_book_new_1119145678

Su questo libro:

Book ratings provided by GoodReads):
3,63 valutazione media
(652 valutazioni)

Riassunto:

?Mesmerizing & fascinating...?  ?The Seattle Post-Intelligencer

"The Freakonomics of big data." ?Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. In this rich, fascinating ? surprisingly accessible ? introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a ?how to? for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive analytics
 unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

In this lucid, captivating introduction ? now in its Revised and Updated edition ? former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:

  • What type of mortgage risk Chase Bank predicted before the recession.
  • Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves.
  • Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights.
  • Five reasons why organizations predict death ? including one health insurance company.
  • How U.S. Bank and Obama for America calculated ? and Hillary for America 2016 plans to calculate ? the way to most strongly persuade each individual.
  • Why the NSA wants all your data: machine learning supercomputers to fight terrorism.
  • How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy!
  • How companies ascertain untold, private truths ? how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
  • How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison.
  • 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. 

How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it ? or consumed by it ? get a handle on the power of Predictive Analytics.

L'autore:

Eric Siegel, PhD, is the founder of Predictive Analytics World and executive editor of The Predictive Analytics Times. A former Columbia University professor, he is a renowned speaker, educator, and leader in the field.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Info su libreria e pagamento

Metodi di pagamento

La libreria accetta i seguenti metodi di pagamento:

  • American Express
  • Carte Bleue
  • Mastercard
  • Visa

[Cercare nel catalogo della libreria]

[Tutti i libri della libreria]

[Fare una domanda alla libreria]

Libreria: Book Deals
Indirizzo: Lewiston, NY, U.S.A.

Libreria AbeBooks dal: 7 maggio 2014
Valutazione libreria: 4 stelle

Condizioni di vendita:

We guarantee the condition of every book as it's described on the AbeBooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind
about a book that you've ordered, please use the Ask bookseller a question link
to contact us and we'll respond within 2 business days.


Condizioni di spedizione:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.