Titolo: Prescription for a Winning Sales Force ...
Casa editrice: Word Association
Data di pubblicazione: 2005
Condizione libro: very good
Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9781595710956-3
Riassunto: A Must Have book for the Pharmaceutical, Biotech, Diagnostics & Medical Device Sales Force Compensation Designers. Prescription for a Winning Sales Force Incentive Plan is a ?How-to? book on the designing of Incentive Compensation Plans. Written by the foremost authority on Sales Force Compensation for the Pharmaceutical and Biotech Industries, Dr. John Keon has consulted exclusively in the ?eld for twenty years for both large and very small companies. Readers will: Study the 5 Steps to creating the perfect, custom IC Plan for your Sales Force! Discover the pros and cons of the 5 Major Compensation Schemes! Learn the powerful SCOR3EStm system for Evaluating IC Plans! Discover how to reward and retain your best Sales Representatives! Walk through a step-by-step example of designing a New IC Plan! The Only Book of its Kind Based on Hundreds of Pharmaceutical and Biotech Sales Force Incentive Compensation Plans. Through his many anecdotal examples and review of realistic situations, the wealth and depth of Dr. Keon?s twenty years? experience consulting in the ?Field? and teaching in the classroom, guides the Reader to a greater and much clearer understanding of this all-important topic.
L'autore: John W. Keon is the President of The Marketing Advantage, a company that specializes in providing Sales and Marketing solutions exclusively for the HealthCare industry. John has extensive experience in Incentive Compensation, having critiqued and developed hundreds of Pharmaceutical compensation plans over the years. Before founding The Marketing Advantage, he was a Marketing Professor at the Stern School of Business, New York University.
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Libreria AbeBooks dal: 13 giugno 2014
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