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Product Planning Essentials

Kahn, Kenneth B.

Editore: SAGE Publications, Inc, 2000
ISBN 10: 0761919988 / ISBN 13: 9780761919988
Usato / Quantità: 1
Da Nearfine Books (Brooklyn, NY, U.S.A.)
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Titolo: Product Planning Essentials

Casa editrice: SAGE Publications, Inc

Data di pubblicazione: 2000

Condizione libro: very good

Descrizione:

Gently used. Expect delivery in 20 days. Codice inventario libreria 9780761919988-3

Su questo libro:

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Riassunto:

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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Libreria: Nearfine Books
Indirizzo: Brooklyn, NY, U.S.A.

Libreria AbeBooks dal: 13 giugno 2014
Valutazione libreria: 4 stelle

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Descrizione libreria: Nearfine Books is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York.