ISBN 10: 160649984X / ISBN 13: 9781606499849
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and be able to apply best practice standards to any research done by supply side vendors or internal research departments. Codice inventario libreria

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Riassunto: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach--one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

About the Author: David Michaelson has over 30 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and branding. Along with Dr. Stacks, he is the author of numerous peer-reviewed articles on public relations measurement and evaluation. He received his PhD in anthropology from the New School for Social Research and is a research fellow of the Institute for Public Relations.

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Michaelson, David
Editore: Business Expert Press
ISBN 10: 160649984X ISBN 13: 9781606499849
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Descrizione libro Business Expert Press. Condizione libro: Good. Front cover slightly bent. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Codice libro della libreria Q-03-1200

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Descrizione libro Business Expert Press. PAPERBACK. Condizione libro: Very Good. 160649984X Clean, Unmarked Copy. Codice libro della libreria TRO000006576

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Descrizione libro Business Expert Press, 2014. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9781606499849

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Descrizione libro Business Expert Press, United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book. After the authors wrote the first edition, they became leaders in the movement toward standards and best practices in public relations research. This led to a change in both title (adding the word professional ) and how research should be approached.Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach--one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession s impact on the client s return on investment in the public relations function. Codice libro della libreria AAB9781606499849

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Descrizione libro Business Expert Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9781606499849_lsuk

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Descrizione libro Condizione libro: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Codice libro della libreria 160649984X-LOCATION-1144

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Descrizione libro Business Expert Press, United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book. After the authors wrote the first edition, they became leaders in the movement toward standards and best practices in public relations research. This led to a change in both title (adding the word professional ) and how research should be approached.Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach--one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession s impact on the client s return on investment in the public relations function. Codice libro della libreria AAB9781606499849

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Descrizione libro Business Expert Press, 2014. Paperback. Condizione libro: New. book. Codice libro della libreria M160649984X

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Descrizione libro Business Expert Press, 2017. Paperback. Condizione libro: Very Good. Great condition with minimal wear, aging, or shelf wear. This item is printed on demand. Codice libro della libreria P02160649984X

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