Professional Sales Management

Anderson, Rolph E., Hair, Joseph F., Bush, Allen J.

Editore: Dame Publishing, 1999
ISBN 10: 0873937511 / ISBN 13: 9780873937511
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Riassunto: Professional Sales Management, 3e captures today's sales manager in action on the job. The book integrates the best of sales and marketing management while illustrating how the entire marketing organization -- both in the field and at headquarters -- must function as a team. Students learn how to create win-win relationships with individual consumers and organizational customers to solve problems of mutual interest. Discussions and examples of diverse sales concepts, issues, and activities provide an appropriate balance among theoretical, analytical and pragmatic approaches. The text blends the most progressive applications from the sales practitioner's world with the latest research findings from academia. Step-by-step illustrations go beyond general descriptions to show how to carry out processes or calculations. Students analyze key behavioral, technological, and managerial forces and trends in the selling environment. Professional Sales Management, 3e helps the sales managers and salespeople of today and tomorrow prepare for the challenging and exciting years ahead.

About the Author: Joseph Hair is William A. Copeland III Endowed Professor of Business Administration and Chairperson of the Department of Marketing at Louisiana State University. Previously, he taught at the University of Mississippi where he held the Phil B. Hardin Chair of Marketing.

Professor Hair has authored twenty-seven books, monographs, and cases and over sixty articles in scholarly journals. He is a member of the American Marketing Association, Academy of Marketing Science, Southwestern Marketing Association, and Southern Marketing Association. He also serves as a marketing consultant to business and governmental organizations.

Hair holds a Bachelor's degree in economics, a Master's degree in marketing, and a Doctorate in marketing, all from the University of Florida.

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Dati bibliografici

Titolo: Professional Sales Management
Casa editrice: Dame Publishing
Data di pubblicazione: 1999
Condizione libro: very good

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1.

Rolph E. Anderson, Joseph F. Hair, Allen J. Bush
Editore: Dame Publishing (1999)
ISBN 10: 0873937511 ISBN 13: 9780873937511
Usato Quantità: 2
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Better World Books Ltd
(Dunfermline, Regno Unito)
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Descrizione libro Dame Publishing, 1999. Condizione libro: Very Good. 3rd Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Codice libro della libreria GRP21769750

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Rolph E. Anderson; Joseph F. Hair; Allen J. Bush
Editore: Cengage South-Western
ISBN 10: 0873937511 ISBN 13: 9780873937511
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Descrizione libro Cengage South-Western. Hardcover. Condizione libro: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Codice libro della libreria G0873937511I3N00

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