Public Relations Programming and Production

E. Brody

ISBN 10: 027592677X / ISBN 13: 9780275926779

Editore: Praeger, 1988

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nach der Bestellung gedruckt Neuware - Printed after ordering - Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Codice articolo 9780275926779

Dati bibliografici

Titolo: Public Relations Programming and Production

Casa editrice: Praeger

Data di pubblicazione: 1988

Legatura: Buch

Condizione: Neu

Descrizione articolo

Riassunto:

Brody describes a viable public relations program as consisiting of audience analysis and selection of appropriate channels of communication. He next examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed. He also describes the production processes in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

L'autore:

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.