Public Relations Programming and Production (Hardcover)

E.W. Brody

ISBN 10: 027592677X / ISBN 13: 9780275926779

Editore: Bloomsbury Publishing Plc, Westport, 1988

Riguardo questo articolo

Hardcover. Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Brody examines two components of public relations practice: development of the public relations program and production of materials. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780275926779

Dati bibliografici

Titolo: Public Relations Programming and Production ...

Casa editrice: Bloomsbury Publishing Plc, Westport

Data di pubblicazione: 1988

Legatura: Hardcover

Condizione: new

Descrizione articolo

Riassunto:

Brody describes a viable public relations program as consisiting of audience analysis and selection of appropriate channels of communication. He next examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed. He also describes the production processes in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

L'autore:

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.