The Real Coke - The Real Story
Oliver, Thomas
Da Glued To The Tube Books, Minneapolis, MN, U.S.A.
Libreria AbeBooks dal 13 novembre 2002
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Quantità: 1Da Glued To The Tube Books, Minneapolis, MN, U.S.A.
Libreria AbeBooks dal 13 novembre 2002
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"This book chronicles the boldest experiment in marketing history, recounting in dramatic detail the behind-the-scenes that led to the change, and the corporate intrigue and thousands of hours and millions of dollars spent on testing the 'surest move ever made.' It tells how an advertising campaign from the competitive Pepsi scared otherwise bold men; and how a public outcry and Pepsi's insistence that new Coke tasted more like Pepsi forced Coca Cola to reintroduce old Coke, thius ending up with two formulas on the market." This book has 195 pages. PLEASE NOTE!!!! This copy is of the British imprint, from Elm Tree Books, NOT the much more common American imprint from Random House, Inc. Codice articolo 033277
Dati bibliografici
Titolo: The Real Coke - The Real Story
Casa editrice: Elm Tree Books/Hamish Hamilton, Ltd., London, England, United Kingdom
Data di pubblicazione: 1896
Legatura: Hard Cover
Condizione: Fine
Condizione sovraccoperta: Fine
Edizione: First Thus
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