ISBN 10: 075068495X / ISBN 13: 9780750684958
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The first text to address this crucial component of the sports marketing mix. Codice inventario libreria

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Riassunto:

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself.

Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with:

  • the first book to apply the principles of relationship marketing specifically to a sports context
  • case studies from around the world to provide a uniquely global approach applicable worldwide
  • strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links
  • practical advice for professional, semi-professional and non-professional sporting organisations
  • a companion website providing web links, case studies and PowerPoint slides for lecturers.

Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

From the Back Cover: Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with:

- case studies from around the world to provide a uniquely global approach applicable worldwide

- strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links

- practical advice for professional, semi-professional and non-professional sporting organisations.

Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing.

Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general.

Simon Chadwick, Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK.  

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Buhler, Andre; Nufer, Gerd
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ISBN 10: 075068495X ISBN 13: 9780750684958
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Descrizione libro Routledge. PAPERBACK. Condizione libro: Very Good. 075068495X Very Good Condition. Tight and Neat. Five star seller - Buy with confidence!. Codice libro della libreria Z075068495XZ2

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807506849580000000

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Descrizione libro 2009. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780750684958

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BUHLER, ANDRE; NUFER, GERD
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Descrizione libro Routledge, 2009. Paperback. Condizione libro: NEW. 9780750684958 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0405871

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André Bühler, Simon Chadwick, Gerd Nufer
Editore: Taylor Francis Ltd, United Kingdom (2009)
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. UK ed.. Language: English . Brand New Book. Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: * the first book to apply the principles of relationship marketing specifically to a sports context * case studies from around the world to provide a uniquely global approach applicable worldwide * strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links * practical advice for professional, semi-professional and non-professional sporting organisations * a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. Codice libro della libreria AA69780750684958

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Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Softcover - 208pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2005104

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André Bühler, Simon Chadwick, Gerd Nufer
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 075068495X ISBN 13: 9780750684958
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. UK ed.. Language: English . Brand New Book. Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: * the first book to apply the principles of relationship marketing specifically to a sports context * case studies from around the world to provide a uniquely global approach applicable worldwide * strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links * practical advice for professional, semi-professional and non-professional sporting organisations * a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. Codice libro della libreria AA69780750684958

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Buhler, Andre/ Chadwick, Simon/ Nufer, Gerd
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Descrizione libro Butterworth-Heinemann, 2009. Paperback. Condizione libro: Brand New. 1st edition. 198 pages. 9.50x7.25x0.50 inches. In Stock. Codice libro della libreria __075068495X

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Descrizione libro Routledge. Condizione libro: Brand New. Ships from USA. FREE domestic shipping. Codice libro della libreria 075068495X

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André Bühler, Simon Chadwick, Gerd Nufer
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 075068495X ISBN 13: 9780750684958
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condizione libro: New. UK ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: * the first book to apply the principles of relationship marketing specifically to a sports context * case studies from around the world to provide a uniquely global approach applicable worldwide * strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links * practical advice for professional, semi-professional and non-professional sporting organisations * a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. Codice libro della libreria BTE9780750684958

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