Revenue Management for Hospitality and Tourism

Alan Fyall

Editore: Goodfellow Publishers Limited, 2013
ISBN 10: 1908999497 / ISBN 13: 9781908999498
Usato / Paperback / Quantità: 0
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Riassunto: Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.

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Titolo: Revenue Management for Hospitality and ...
Casa editrice: Goodfellow Publishers Limited
Data di pubblicazione: 2013
Legatura: Paperback
Condizione libro: New

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Fyall, Alan; Legohérel, Patrick; Poutier, Elizabeth
Editore: Goodfellow Publishers
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Descrizione libro Goodfellow Publishers. PAPERBACK. Condizione: Good. 1908999497 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo Z1908999497Z3

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Descrizione libro Condizione: good. Used products do not contain supplements and some products may include highlighting and writing. Codice articolo 19641933-5

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Alan Fyall; Patrick Legohérel; Elizabeth Poutier
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Descrizione libro Goodfellow Publishers, 2013. Condizione: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Codice articolo 1908999497-2-4

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Descrizione libro Goodfellow Publishers Limited, 2011. PAP. Condizione: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice articolo CA-9781908999498

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Descrizione libro Goodfellow Publishers Limited, United Kingdom, 2013. Paperback. Condizione: New. Language: English . Brand New Book. Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing. Codice articolo AAJ9781908999498

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Editore: Goodfellow Publishers Limited, United Kingdom (2013)
ISBN 10: 1908999497 ISBN 13: 9781908999498
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Descrizione libro Goodfellow Publishers Limited, United Kingdom, 2013. Paperback. Condizione: New. Language: English . Brand New Book. Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing. Codice articolo AAJ9781908999498

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Descrizione libro Goodfellow Publishers Limited. Condizione: New. pp. 256. Codice articolo 50925925

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Descrizione libro Goodfellow Pub Ltd, 2013. Paperback. Condizione: Brand New. 256 pages. 9.50x7.50x0.75 inches. In Stock. Codice articolo __1908999497

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