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Riassunto: Artists, scientists, and entrepreneurs thrive on their ability to be creative. New wealth flows to those who successfully introduce new ideas. While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, ?Where will the next big idea come from?? In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it?s possible to create conditions under which the mind is more prepared to have insights, or ?aha! moments.? In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making ?Eureka moments? routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history?s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation. The Riddle illustrates how replicating these precursors - curiosity, constraints, connections, conventions, and codes - can increase your odds of success at innovation. For example, the author reveals how to inspire creativity through controllable and reproducible thoughts and behaviors such as altering your mood, changing the context in which you solve problems, creating metaphors, and even simply writing things down. He also explores the role of sleep, memory, and ethnicity as they pertain to creative insight. The Riddle takes the mystery out of the creative process and plants it squarely in the realm of the scientific. Using the techniques outlined in this book, innovators can draw on the ?Eureka moment? again and again.
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Praise For The Riddle
"This book provides very clear insight into the way people have new ideas and suggests practical steps that can be used. The approach is different from the formal tools of lateral thinking but equally valid."
—Dr. Edward de Bono, originator of lateral thinking and founder of the World Academy for New Thinking
"The Riddle is a remarkable gift cleverly wrapped in a must-read book. Razeghi thoughtfully awakens and immerses us in that 'eyes wide open, believing is seeing, blissfully ignorant' state of childhood so desperately needed in our world today. As innovation and creativity emerge from their awkward adolescence, The Riddle is not just a rite-of-passage surprise party for your brain but a compelling travel guide for your eager neurons and creative juices."
—Thomas Stat, relationship designer/innovation alchemist, IDEO
"Every innovator in the world looks constantly for the Eureka moment. The Riddle is a must-read book for every problem solver to understand the creative process and to learn how to provoke Eureka moments continuously."
—Salvador Alva, president, PepsiCo Latin America Region Foods & Beverages
"Razeghi has revealed that creativity is not only an art but a science and skill that anyone can learn. His numerous examples and fascinating anecdotes make this book a must-read for anyone—whether you are a CEO or a stock boy, physicist, or phys-ed teacher—who wants to problem-solve more effectively."
—Jonathan Greenblatt, founder, Ethos Water, and former vice president of Starbucks Coffee Company
"Andrew Razeghi's Riddle is an easy-to-understand, step-by-step guide to improving your creativity. I learned how to approach a problem, how to look for solutions, and most important, how to inspire my very own Eureka moments. The book is rich in examples and the best thing of all: it is great fun to read." —Urs Eberhard, executive vice president, Switzerland Tourism
Condizione libro: Used
Descrizione libro Brilliance Audio on MP3-CD, 2008. Compact Disc. Condizione libro: Brand New. mp3 abr edition. 7.50x5.40x0.60 inches. In Stock. Codice libro della libreria 1423359895