ISBN 10: 1453749829 / ISBN 13: 9781453749821
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Riassunto: Like it or not, today's consumers are the most intelligent, empowered shoppers in the history of the world. Free to bounce from channel to channel, they interact with both software and people. Shoppers are taking control of the sales process and businesses must catch up. Multichannel marketing is not enough. Businesses must recognize every interactive touchpoint - human or technological - as a sales activity and integrate them accordingly. Dennis Galbraith's presentations on sales integration help business leaders match their sales efforts to the new realities of the market and help those interacting with consumers adjust to the change. Beginning with the recognition the internet listens, Galbraith developed his sales integration model on the back of consumer research as well as personal observation spanning hundreds of stores, catalogs, and websites across dozens of industries. Virtually every business selling to consumers directly or through a retail network is impacted by the radical changes in consumer shopping habits brought on by internet access. The mobilization of internet access adds additional complexity and consumer empowerment. Business runs on sales, and everyone from website designers to delivery personnel are now part of the sales effort. Those responsible for the close may no longer be the most critical link in the sales processes spontaneously devised by shoppers. The implications run from the board room, across departments, and through every interactive touchpoint. With a mixture of examples, diagrams, and stories, Sales Integration is designed to be both digestible and viral. As the term integration suggests, revenue generation is now a team effort. Traditional seams between marketing and sales and immerging seams between online and offline retailing can no longer be tolerated. Sales Integration provides the vision, inspiration, and tools to help business leaders move their organizations toward a more profitable future.

L'autore: Dennis Galbraith is the Founder of RevenueGuru.com and an award winning public speaker. His insights convey a vision that demands innovation, yet his passionate style inspires acceptance of change and immediate action. Galbraith's research and consulting experience spans numerous industries including retail, hospitality, gaming, manufacturing, construction, financial services, and economic development. This broad perspective adds to his holistic analysis of business challenges. He began working full-time while in high school. His early career included auto and RV sales, door-to-door sales, and several bill collecting jobs on his way to an MBA from the University of Southern California's Marshall School of Business. He ran for a seat in the U.S. Congress at the age of 28. His witty and inspiring speaking earned him over 65,000 votes on a budget of less than $20,000. Galbraith went on to start two successful businesses, run the automotive internet division of J.D. Power and Associates, and served on the Senior Management Team of Cars.com as Vice President of Advertising Products and Training. His unique blend of multi-industry experience across sales, marketing, research, and interactive media provided the ideal platform his work on Sales Integration. He and his wife, Kathy, reside in North Carolina, near Fort Bragg and their four grandchildren.

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Galbraith, Dennis
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Descrizione libro CreateSpace Independent Publishing Platform. Paperback. Condizione libro: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Codice libro della libreria 2682411429

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Descrizione libro Createspace, United States, 2010. Paperback. Condizione libro: New. 252 x 202 mm. Language: English . Brand New Book ***** Print on Demand *****.Like it or not, today s consumers are the most intelligent, empowered shoppers in the history of the world. Free to bounce from channel to channel, they interact with both software and people. Shoppers are taking control of the sales process and businesses must catch up. Multichannel marketing is not enough. Businesses must recognize every interactive touchpoint - human or technological - as a sales activity and integrate them accordingly. Dennis Galbraith s presentations on sales integration help business leaders match their sales efforts to the new realities of the market and help those interacting with consumers adjust to the change. Beginning with the recognition the internet listens, Galbraith developed his sales integration model on the back of consumer research as well as personal observation spanning hundreds of stores, catalogs, and websites across dozens of industries. Virtually every business selling to consumers directly or through a retail network is impacted by the radical changes in consumer shopping habits brought on by internet access. The mobilization of internet access adds additional complexity and consumer empowerment. Business runs on sales, and everyone from website designers to delivery personnel are now part of the sales effort. Those responsible for the close may no longer be the most critical link in the sales processes spontaneously devised by shoppers. The implications run from the board room, across departments, and through every interactive touchpoint. With a mixture of examples, diagrams, and stories, Sales Integration is designed to be both digestible and viral. As the term integration suggests, revenue generation is now a team effort. Traditional seams between marketing and sales and immerging seams between online and offline retailing can no longer be tolerated. Sales Integration provides the vision, inspiration, and tools to help business leaders move their organizations toward a more profitable future. Codice libro della libreria APC9781453749821

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Descrizione libro 2010. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9781453749821

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Descrizione libro Createspace, United States, 2010. Paperback. Condizione libro: New. 252 x 202 mm. Language: English . Brand New Book ***** Print on Demand *****. Like it or not, today s consumers are the most intelligent, empowered shoppers in the history of the world. Free to bounce from channel to channel, they interact with both software and people. Shoppers are taking control of the sales process and businesses must catch up. Multichannel marketing is not enough. Businesses must recognize every interactive touchpoint - human or technological - as a sales activity and integrate them accordingly. Dennis Galbraith s presentations on sales integration help business leaders match their sales efforts to the new realities of the market and help those interacting with consumers adjust to the change. Beginning with the recognition the internet listens, Galbraith developed his sales integration model on the back of consumer research as well as personal observation spanning hundreds of stores, catalogs, and websites across dozens of industries. Virtually every business selling to consumers directly or through a retail network is impacted by the radical changes in consumer shopping habits brought on by internet access. The mobilization of internet access adds additional complexity and consumer empowerment. Business runs on sales, and everyone from website designers to delivery personnel are now part of the sales effort. Those responsible for the close may no longer be the most critical link in the sales processes spontaneously devised by shoppers. The implications run from the board room, across departments, and through every interactive touchpoint. With a mixture of examples, diagrams, and stories, Sales Integration is designed to be both digestible and viral. As the term integration suggests, revenue generation is now a team effort. Traditional seams between marketing and sales and immerging seams between online and offline retailing can no longer be tolerated. Sales Integration provides the vision, inspiration, and tools to help business leaders move their organizations toward a more profitable future. Codice libro della libreria APC9781453749821

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Descrizione libro Createspace. Paperback. Condizione libro: New. This item is printed on demand. Paperback. 154 pages. Like it or not, todays consumers are the most intelligent, empowered shoppers in the history of the world. Free to bounce from channel to channel, they interact with both software and people. Shoppers are taking control of the sales process and businesses must catch up. Business runs on sales, and everyone from website designers to delivery personnel are now part of the sales effort. Those responsible for the close may no longer be the most critical link in the sales processes. The implications run from the board room, across departments, and through every interactive touchpoint. Beginning with the recognition the internet listens, Galbraith developed his sales integration model on the back of consumer research as well as personal observation spanning hundreds of stores, catalogs, and websites across dozens of industries. Virtually every business selling to consumers directly or through a retail network is impacted by the radical changes in consumer shopping habits brought on by internet access. The mobilization of internet access adds additional complexity and consumer empowerment. With a mixture of examples, diagrams, and stories, Sales Integration is designed to be both digestible and viral. Revenue generation is now a team effort. Traditional seams between marketing and sales and immerging seams between online and offline retailing can no longer be tolerated. Sales Integration provides the vision, inspiration, and tools to help business leaders move their organizations toward a more profitable future. This item ships from La Vergne,TN. Paperback. Codice libro della libreria 9781453749821

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Descrizione libro Condizione libro: Very Good. * This item is printed on demand * Book Condition: Very Good. Codice libro della libreria 97814537498213.0

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