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Titolo: The Strategy Concept and Process: A ...

Casa editrice: Prentice Hall

Data di pubblicazione: 1995

Legatura: Paperback

Condizione: Used; Very Good

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Riassunto:

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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Book by Hax Arnoldo C Majluf Nicolas S

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The Strategy Concept and Process: A Pragmatic Approach

Arnoldo C. Hax, Nicolas S. Majluf

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