Titolo: Taken by Surprise, Cutting-Edge ...
Casa editrice: Gestalten 2012
Data di pubblicazione: 2012
Hardcover, 24 x 30 cm, 288 pages, full color, English, Fine copy. Including an index. ISBN 9783899554212. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. 0 g. Codice inventario libreria 45350
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Libreria AbeBooks dal: 4 luglio 2002
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