Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling

Bernardo, Nuno

Editore: BEACTIVE BOOKS, 2014
ISBN 10: 1909547018 / ISBN 13: 9781909547018
Usato / Paperback / Quantità: 0
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Riassunto: Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don't have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? In "Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling", Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. "Transmedia 2.0" is the follow up to the 2011 bestseller "The Producers Guide to Transmedia" and draws on Nuno Bernardo's experience of multi-platform storytelling and production. Inspired by Orson Welles radio play "War of the Worlds", Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world's greatest film and television festivals along the way. Through his own experience, Nuno has developed a step-by-step approach to building long-running multi-platform entertainment brands and loyal viewing communities. Now he is sharing his knowledge with filmmakers, content producers for television, gaming and web, marketers and brand managers, audiovisual and media students. All of the aforementioned have one thing in common; they want to learn a trick or two about how to use stories and a transmedial approach to marketing and communication to attract audiences and users to their stories and products. This book analyses how multi-platform storytelling and distribution can help producers to establish true entertainment brands and intellectual property. It also features a series of real case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand.

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Titolo: Transmedia 2.0: How to Create an ...
Casa editrice: BEACTIVE BOOKS
Data di pubblicazione: 2014
Legatura: Paperback
Condizione libro: New

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Bernardo, Nuno
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Descrizione libro Beactive Books. PAPERBACK. Condizione libro: Fine. 1909547018 Clean and Unmarked Copy. Codice libro della libreria TRD000025399

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Descrizione libro Beactive Books, United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? In Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. Transmedia 2.0 is the follow up to the 2011 bestseller The Producers Guide to Transmedia and draws on Nuno Bernardo s experience of multi-platform storytelling and production. Inspired by Orson Welles radio play War of the Worlds, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world s greatest film and television festivals along the way. Through his own experience, Nuno has developed a step-by-step approach to building long-running multi-platform entertainment brands and loyal viewing communities. Now he is sharing his knowledge with filmmakers, content producers for television, gaming and web, marketers and brand managers, audiovisual and media students. All of the aforementioned have one thing in common; they want to learn a trick or two about how to use stories and a transmedial approach to marketing and communication to attract audiences and users to their stories and products. This book analyses how multi-platform storytelling and distribution can help producers to establish true entertainment brands and intellectual property. It also features a series of real case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Codice libro della libreria AAV9781909547018

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Descrizione libro Beactive Books, United States, 2014. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don t have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? In Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. Transmedia 2.0 is the follow up to the 2011 bestseller The Producers Guide to Transmedia and draws on Nuno Bernardo s experience of multi-platform storytelling and production. Inspired by Orson Welles radio play War of the Worlds, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world s greatest film and television festivals along the way. Through his own experience, Nuno has developed a step-by-step approach to building long-running multi-platform entertainment brands and loyal viewing communities. Now he is sharing his knowledge with filmmakers, content producers for television, gaming and web, marketers and brand managers, audiovisual and media students. All of the aforementioned have one thing in common; they want to learn a trick or two about how to use stories and a transmedial approach to marketing and communication to attract audiences and users to their stories and products. This book analyses how multi-platform storytelling and distribution can help producers to establish true entertainment brands and intellectual property. It also features a series of real case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Codice libro della libreria AAV9781909547018

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Descrizione libro Beactive Books 4/28/2014, 2014. Paperback or Softback. Condizione libro: New. Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling. Book. Codice libro della libreria BBS-9781909547018

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Descrizione libro Beactive Books. Paperback. Condizione libro: New. Paperback. 162 pages. Dimensions: 8.9in. x 5.9in. x 0.6in.Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they dont have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game In Transmedia 2. 0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. Transmedia 2. 0 is the follow up to the 2011 bestseller The Producers Guide to Transmedia and draws on Nuno Bernardos experience of multi-platform storytelling and production. Inspired by Orson Welles radio play War of the Worlds, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the worlds greatest film and television festivals along the way. Through his own experience, Nuno has developed a step-by-step approach to building long-running multi-platform entertainment brands and loyal viewing communities. Now he is sharing his knowledge with filmmakers, content producers for television, gaming and web, marketers and brand managers, audiovisual and media students. All of the aforementioned have one thing in common; they want to learn a trick or two about how to use stories and a transmedial approach to marketing and communication to attract audiences and users to their stories and products. This book analyses how multi-platform storytelling and distribution can help producers to establish true entertainment brands and intellectual property. It also features a series of real case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9781909547018

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