ISBN 10: 1480538779 / ISBN 13: 9781480538771
Usato / Quantità: 0
Copie del libro da altre librerie
Mostra tutte le  copie di questo libro

Libro

Purtroppo questa copia non è più disponibile. Di seguito ti proponiamo una lista di copie simili.

Descrizione:

Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria

Su questo libro:

Book ratings provided by Goodreads):
4,03 valutazione media
(502 valutazioni)

Riassunto:

“Living proof that you can be a marketing and business whiz and still be a true artist.” ―CNBC

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms―Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy―you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

Review:

Author Note from Marc Ecko

I am a brand, but I am not a label. My brand is Marc Eckō. You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat.

Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. My brand started in my parents’ garage in Lakewood, New Jersey, where I spray-painted T shirts and sold them for $10 a pop. By understanding how to harness my fear (2) and separating perception from reality (3), I grew that brand to the tune of a billion-dollar retail business. I’ve built skate brands, hip-hop brands, magazine and video game brands. I’ve built brands that people literally tattoo on their bodies, which is “branding” in the truest sense. But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).

My philosophy is simple: unlabel.

Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. Refuse to be labeled.

Fight their labels.

Ignore their labels.

Peel off their labels.

Unlabel—and create your brand.

This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.

Find your swoosh, your Apple, your Rhino.

(1) (2) (3) (4)

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Dati bibliografici

Condizione libro: New

I migliori risultati di ricerca su AbeBooks

1.

Ecko, Marc
Editore: Brilliance Audio (2013)
ISBN 10: 1480538779 ISBN 13: 9781480538771
Nuovi Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Brilliance Audio, 2013. MP3 CD. Condizione libro: New. book. Codice libro della libreria 1480538779

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 22,03
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Ecko, Marc
Editore: Brilliance Audio (2013)
ISBN 10: 1480538779 ISBN 13: 9781480538771
Nuovi Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Brilliance Audio, 2013. MP3 CD. Condizione libro: Brand New. mp3 una edition. 7.50x5.37x0.50 inches. In Stock. Codice libro della libreria 1480538779

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 30,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,71
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Marc Ecko
Editore: Brilliance Audio (2013)
ISBN 10: 1480538779 ISBN 13: 9781480538771
Usato Quantità: 1
Da
Books Express
(Portsmouth, NH, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Brilliance Audio, 2013. MP3 CD. Condizione libro: Good. MP3 Una. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 1480538779

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra usato
EUR 85,33
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi