What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

Freemantle, David

ISBN 10: 1857882067 / ISBN 13: 9781857882063

Editore: UNKNO, 1999

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Titolo: What Customers Like About You: Adding ...

Casa editrice: UNKNO

Data di pubblicazione: 1999

Legatura: Brossura

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Riassunto:

David Freemantle is one of the world's leading experts in customer service, leadership, and business management. In this new and innovative book, Freemantle explodes the conventional wisdom that competitive advantage can be obtained by relying on conventional systems when dealing with customers. Freemantle has studied successful companies from all over the world in an attempt to discover how they achieve their competitive advantage. From his research a distinctive pattern of behavior emerged. As well as the effective delivery of value for money products and services, successful companies added emotional value, or e-value, to their dealings with customers. Freemantle shows that in a situation with two companies offering equivalent products and prices, the one using e-value received more customers.

Informazioni sull?autore:

Dr. David Freemantle wrote his first book, the bestselling Superboss, in 1984 following a successful career on the board of a major airline. He founded his own consulting business, Superboss Ltd, based in the UK, which specializes in people management, motivation, customer service, and business planning. He spends much of his time running seminars around the world, has gained a reputation as a thought-provoking and stimulating speaker on the international lecture circuit, and is also the author of The Buzz and The Biz. Learn more at www.superboss.co.uk.