What You'Ll Never Learn on the Internet

Mark H. McCormack

ISBN 10: 0006532063 / ISBN 13: 9780006532064

Editore: HarperCollins Business, 2001

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Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-R-010-01919

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Titolo: What You'Ll Never Learn on the Internet

Casa editrice: HarperCollins Business

Data di pubblicazione: 2001

Legatura: Brossura

Condizione: Good

Descrizione articolo

Riassunto:

Hugely successful business man and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning position.

McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world (Sports Illustrated named him ‘the most powerful man in sports’). IMG now employs over 2500 people in 80 offices in 31 countries and its multi-faceted businesses include the world’s largest licensing agency, a prominent literary agency and three international modelling agencies.

Drawing on his own unbeatable experience and extraordinary success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner yourself. In the 15 years since his internationally bestselling What They Don’t Teach You at Harvard Business School the business world has changed beyond all recognition. Today you can communicate with someone, get information, make a decision, build a brand, finance a start-up and create a personal fortune a great deal faster than ever before. What You’ll Never Learn on the Internet reflects this new business world and its almost blinding speed of change.

In the same inimitable style that made his previous book such an enormous success, McCormack shares the skills, techniques and wisdom gleaned from decades of experience and demonstrates his philosophy with candour and plenty of rich, real-life anecdotes. An invaluable asset for anyone reaching for success.

L'autore:

Mark McCormack was educated at William and Mary and Yale Law School. He was an associate at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities followed and today his company, IMG, represents a wide array of events and players. Since the publication of his classic book What They Don’t Teach You at Harvard Business School, IMG has continued to grow and now employs 2000 people. The success of his company is taught as a case study at Harvard Business School.