This question is a variant of “What’s in it for me,” the question we all ask when faced with change. This book examines the question of why one might pursue the formal study of creativity, with 30 stories of actual applications of creativity, creative problem solving, and change leadership, told by those who studied at SUNY Buffalo State’s International Center for Studies in Creativity.

The 30 stories are presented in five parts, each reflecting one area touched by studying creativity: personal growth and transformation, careers and callings, business and organizational creativity, education, and applications of creativity. In these chapters you will find a story or two (or ten) that resonate with you, and help you to answer the question for yourself.

Why Study Creativity helps you to discover the value for you in studying and applying creativity in your life and work.

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