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Riassunto: Mentions in mainstream media sell products and build reputations. Stories might go viral on Twitter or YouTube but for a lot of people a story still isn't real until they've read it in a newspaper or seen it on the TV.
The good news is that the media is hungry for good stories. A single morning show might churn through 20 guests in a single broadcast, for example. And just think about how many people, companies and products are mentioned in a single day's newspaper. The format demands constant, fresh information. That information has to come from someone. Why not you?
The bad news is you have to know how to present your story before the media will pay attention. Journalists are busy are excited to work with tips from people who make it easy for them to do their jobs; but they're jaded by the time-wasters they hear from every day.
That's why companies and serious business people invest thousands in the services of PR agencies. But all those companies are doing is taking information their client -- you -- already has and packaging it into the right format. Generally that means a press release.
Two things you must know about writing a press release
From the Author:
A journalist and writer for nearly 20 years, Steven Lewis has written for the Financial Times, Esquire, GQ, the International Herald Tribune, and other publications around the world. A long-time resident of Hong Kong, he had popular television and consumer technology columns in the South China Morning Post. He was also the technology editor of Asian Business. His audio programs are part of the inflight entertainment on several airlines.
Steven has written press releases for everyone from Fortune 500 clients to small businesses and individuals. Those releases have resulted in media coverage internationally.
He first published online in 1994 and today his titles are in print, electronic and audio versions from Amazon, Apple and Audible, among others.
Steven is also a professional podcaster and ghostwriter. He helps other writers publish their ebooks through his Taleist blog.
Steven lives in Sydney with his wife, Fleur, and son, Jack.
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Descrizione libro Taleist. Paperback. Condizione libro: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Codice libro della libreria G0980855969I3N00
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Descrizione libro Taleist 12/04/2012, 2012. Condizione libro: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice libro della libreria 6545-9780980855968
Descrizione libro Taleist, 2012. Paperback. Condizione libro: Very Good. How to Write Perfect Press Releases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice libro della libreria 7719-9780980855968
Descrizione libro Taleist, 2012. Paperback. Condizione libro: Very Good. Great condition with minimal wear, aging, or shelf wear. Codice libro della libreria P020980855969
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Descrizione libro Taleist, 2012. Paperback. Condizione libro: Like New. Almost new condition. Codice libro della libreria P010980855969
Descrizione libro Condizione libro: Good. How to Write Perfect Press Releases. Codice libro della libreria Amz4742759
Descrizione libro Taleist, 2012. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110980855969
Descrizione libro Taleist, 2012. Paperback. Condizione libro: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0980855969