If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel � the mass media or awareness side.

What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.

And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget � in other words, getting more from less. Engaging a few customers to spread the word to many.

Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.

Explains how to cut your marketing budget AND grow sales!
Illustrates practical ways to use existing customers to reach out to new prospects
Outlines the authentic role of social media
Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more
Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Visit www.flipthefunnelnow.com to join the conversation.

Informazioni sull?autore

JOSEPH JAFFE is President and Chief Interrupter of crayon, a strategic consultancy that helps clients leverage new media and social media to effect transformational change. Prior to launching crayon, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe hosts a Web video show on marketing called Jaffe Juice TV (www.jaffejuice.tv). He also publishes a popular and influential marketing blog and audio podcast called Jaffe Juice (www.jaffejuice.com). Jaffe is the author of two previous books, bestselling Life After the 30-Second Spot and Join the Conversation. He is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and the Society for New Communications Research. Contact him at jaffe@crayonville.com or follow him on Twitter: @jaffejuice

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Descrizione libreria

With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.

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I librai membri di queste associazioni si distinguono per elevata competenza e professionalit�. Garantiscono l'autenticit� di tutti gli articoli messi in vendita. Forniscono descrizioni approfondite e dettagliate, rivelano tutti i difetti e / o restauri rilevanti, forniscono prezzi chiari e precisi e operano con correttezza e onest� durante l'esperienza di acquisto.

Informazioni sull?azienda del venditore

Wonder Book
Wonder Book and Video, 1550 Tilco Drive, Frederick, MD, 21704, U.S.A.

Condizioni di vendita e spedizione

Condizioni di vendita

We want you to be satisfied with the book you order. Our general description is
conservative and the book should be as good or better than our general
description
may indicate.

As we often get many requests for the same book, in some cases the book may
already be sold. We will email you regarding the availability.

RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business
days and U.S. Standard Shipments usually arrive within 6-9 business days,
Priority 3-6. We want you to be...

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Condizioni di spedizione

STANDARD DOMESTIC U.S. SHIPPING IS FREE. Priority Shipping is only $6.99 for first item, $1 each additional. Orders ship within 2 business days. Shipping outside of U.S. is typically between $8-13 and takes between 8-15 business days. Heavier books may require additional shipping. Faster Needs Please Inquire.

Tariffe di spedizione da U.S.A. a Italia

Tariffe di spedizione da U.S.A. a Italia
Quantit� dell?ordine	Da 21 a 36 giorni lavorativi	Da 5 a 9 giorni lavorativi
Primo articolo	EUR 21.30	EUR 85.18

I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.