Titolo: Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
Editore: Jossey-Bass (edition First Edition)
Data di pubblicazione: 1982
Lingua: Inglese
ISBN 10: 0875895468
ISBN 13: 9780875895468
Rilegatura: Hardcover
Edizione: First Edition.
Condizione: Good

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Riassunto

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

Informazioni sull?autore

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

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